Joules Autumn/Winter 2018Commercial
Joules Autumn/Winter 2018
We were asked by Joules, one of Britain's best loved family lifestyle brands to produce their Autumn/Winter film
based on special family moments biking through the woods.
Our aim was to make this as naturalistic and cinematic as possible within the
constraints of shooting stills and film on the same days.
Having shot this in the height of summer we also had to work particularly hard
with the colour grade to achieve the Autumn / Winter look.