Creating Stories within Brands.

Creating Stories within Brands.
JOULES // CHRISTMAS

JOULES // CHRISTMAS

Commercial

JOULES // CHRISTMAS

We were commissioned by Joules, one of Britain’s best loved family lifestyle brands
to produce a Christmas film to showcase their winter collection.


We aimed to capture those special family Christmas moments like walking through
the snow, collecting the tree, wrapping presents and getting cosy in front of a log fire.

We set out to make this as naturalistic and cinematic as possible within the 
constraints of shooting stills and film on the same days. 

We shot the film in the height of summer in the Malvern Hills where
the barn and its surrounding area were transformed into a
winter wonderland in 30 degree heat!